General Mills – Cineplex Movie Offer (the “Offer”) and You Could Win 1 of 50 $500 Cineplex Gift Cards Contest (the “Contest”)

Rules and Regulations

1. SPONSOR:

The Offer and Contest (collectively the “Promotion”) are sponsored by General Mills Canada Corporation (the “Sponsor).

Contest Period: The Contest begins on Monday, September 30, 2024 at 12:00:00 a.m. Eastern Time (ET) and ends Friday January 31, 2025 at 11:59:59 p.m. (ET);

The Offer is comprised of 2 separate offers: (i) the Snacks and Old El Paso Offer (the “Digital Movie Offer”); and the Cereal Offer (the “Movie Offer”), each of which has an Offer Period as follows:

Snack and Old El Paso Offer (the “Digital Movie Offer”) Period: The Snack and Old El Paso Offer begins on Monday, September 30, 2024 at 12:00:00 a.m. Eastern Time ET and ends December 26, 2024 at 11:59:59 p.m. ET;

Cereal Offer Period (the “Movie Offer”): the Cereal Offer begins on Monday September 30, 2024 at 12:00:00 a.m. ET and ends on Friday January 31, 2025 at 11:59:59 p.m.ET.

NO PURCHASE NECESSARY FOR CONTEST. Making a purchase will not increase chances of winning. The Contest is subject to all applicable federal, provincial, and local laws and regulations, and is void where prohibited.

2. CONTEST ELIGIBILITY

The Contest is open to all residents of Canada who have reached the age of majority in their province or territory at the time of entry. The Contest is not open to: (i) employees, officers, directors, representatives or agents of the Sponsor, or the Contest’s administrator, or Cineplex, or any of their respective parent companies, subsidiaries and affiliates; (ii) the spouse and any member of the immediate family (defined as biological, step or adoptive mother, father, daughter, son, sister or brother) of any person described in (i); and (iii) any person who resides with any person described in (i) or (ii).

Participation constitutes entrant’s full and unconditional agreement to these Rules and the Sponsor and administrator’s decisions, which are final and binding in all matters related to the Contest. In order to be eligible to win a Prize in the Contest, entrants must comply with these Rules.

3. CEREAL OFFER DESCRIPTION

Cereal Offer (the “Cereal Offer” or “Movie Offer”): Buy at least any two (2) participating cereal products in one (1) transaction on a single receipt, snap a photo of the receipt, and upload to GeneralMillsMovieOffers.ca (the “Promotion Website”) by end of the Cereal Offer Period (January 31 2025) to receive a code for one adult general admission movie ticket at participating Cineplex movie theaters and one entry into the Contest.

Cereal Offer code availability: Thirty thousand (30,000) General Admission movie codes available.

CINEPLEX GENERAL ADMISSION - TERMS & CONDITIONS

General Admission codes are redeemable online only at www.cineplex.com or through the Cineplex mobile app, and redeemable for (1) General Admission ticket, as applicable, until February 7, 2025. VALID FOR SHOWTIMES Sunday through Thursday (inclusive) only. Not valid for Midnight Showings. An applicable surcharge will apply for IMAX®, UltraAVX®, UltraAVX®3D, ScreenX, VIP (19+) admission, Digital 3D presentations or 4DX or DBox seating. Cannot be combined with any other promotion, coupon, voucher, or special discount offer or redeemed for non-feature film screenings and Cineplex® Events presentations. Free General Admission tickets are not eligible to earn Scene+™ points. TICKETS ARE NON-REFUNDABLE. Offers cannot be redeemable for cash and are not valid for re-sale. NO TIME EXTENSIONS ARE ALLOWED. CONFIRM YOUR ORDER BEFORE PURCHASE. ONLINE TRANSACTIONS ARE NON-REFUNDABLE. ADDITIONAL RESTRICTIONS MAY APPLY. NO SUBSTITUTIONS.

4. SNACKS & OLD EL PASO OFFER DESCRIPTION

Snacks and Old El Paso Offer (the “Snacks and Old El Paso Offer” or “Digital Movie Offer”): Buy: (i) a combination of at least any two (2) participating Nature Valley or Fruit by the Foot products; or (ii) at least any two (2) participating Old El Paso products in one (1) transaction on a single receipt, snap a photo of the receipt, and upload to the Promotion Website by the end of the Snacks and Old El Paso Offer Period (December 26, 2024) to receive one free digital movie rental through the Cineplex Store and one entry into the Contest.

Snacks and Old El Paso Offer code availability: Twenty thousand (20,000) Digital Rental codes available.

CINEPLEX DIGITAL RENTAL – TERMS & CONDITIONS

The Digital Rental Code (the “PIN”) is valid for one (1) free digital movie rental in SD, HD or 4K format up to $9.99 in retail value and can only be redeemed once at store.cineplex.com. The PIN Code expires on December 31, 2024 at 11:59 pm. The PIN code is NOT VALID on Home Premieres, download-to-own products, or bundled titles. Any residual value after the PIN is redeemed will not be carried over for another transaction. PIN may not be used in conjunction with any other offer, promotion, discount or coupon. No substitutions, rain checks, or time extensions will be granted. Any movies rented must be watched within thirty (30) days of rental. Once viewing of the rental is initiated, the movie must be watched within forty-eight (48) hours before it expires. No Scene+ points will be earned upon redemption of the PIN. PIN cannot be converted to cash or gift card. If the PIN recipient is under 13, the transaction must be processed in the name of a parent/guardian. Cineplex is not responsible if the PIN is lost, stolen or used without permission, and the value will not be replaced. The PIN is only redeemable in Canada. For additional information on Cineplex Store’s terms of use, visit store.cineplex.com/terms-of-use.

One (1) Movie Offer code per validated Receipt. Only thirty thousand (30,000) Cereal Offer General Admission Ticket codes and twenty thousand (20,000) Snacks and Old El Paso Offer Digital Movie Rental codes available. The first fifty thousand (50,000) uploaded and validated receipts from a store in Canada received will be fulfilled. Limited time offer. While supplies last.

5. HOW TO REDEEM BOTH OFFERS AND ENTER CONTEST

There is only one way to redeem the Offers: (I) Online Entry. There are two ways to enter the Contest: (I) Online Entry, or (II) Mail-In Entry.

(I) Online Entry: To redeem the Cereal Offer or the Snacks and Old El Paso Offer and to enter the Contest online, participants will need to:

  1. For the Cereal Offer: During the Cereal Offer Period, purchase at least any two (2) Participating cereal Products on one (1) receipt.

    For the Snacks and Old El Paso Offer: During the Snacks and Old El Paso Offer Period, purchase (i) any combination of at least two (2) Participating Nature Valley or Fruit by the Foot Products on one (1) receipt; or (iii) any two (2) Participating Old El Paso Products on one (1) receipt.
  2. Enter online by going to www.GeneralMillsMovieOffers.ca and follow the link to the Promotion registration page.
  3. Complete the entry form on the Promotion Website by filling in your name, date of birth, e-mail address and telephone number, and provide a photo of a single Receipt, clearly showing the date and time of transaction and the Participating Products purchased, in a single transaction purchased during relevant Offer Period.
  4. Submit the Receipt photo(s) and registration form by clicking on the “Submit” button. The Promotion administrator’s computer is the official time keeping device for the Promotion. Online entries must be received by the close of the relevant Offer Period. Entries submitted after the end of the relevant Offer Period closing time will not be accepted.
  5. Upon successful receipt validation, you will receive an email confirming your submission and whether it’s been approved or rejected. If approved, you will receive an email with your Movie Offer code and instructions on how to redeem and will be included in the Contest Prize draw at the end of the Promotion. An email with a rejected notice will clearly state the reason for its rejection. The reasons for submission rejections include, but not limited to: (a) fails to pass anti-fraud detection system; (b) is unauthorized, fake, not from a participating store or has been illegitimately obtained; (c) contains any messages, or other markings not recognized by the administrator; (d) is illegible, unreadable, not in focus or blank; (e) has been previously used; (f) does not include the Participating Products, the correct number or costs of Participating Products or is not during the relevant Offer Period; or (g) is incorrectly or incompletely entered or submitted.
  6. In the event that all digital rental codes are distributed before the end of the Snack and Old El Paso Offer Period, or the Snacks and Old El Paso Offer Period has ended, additional eligible submissions will still be entered into the Contest provided that they are received before the end of the Contest Period. In the event that all General Admission movie codes are distributed before the end of the Cereal Offer Period, additional eligible submissions will still be entered into the Contest provided that they are received by the end of the Contest Period.
  7. Only one (1) entry per valid Receipt permitted regardless of number of Participating Products on that single Receipt.
  8. The participating products (“Participating Products”) are as follows:

Participating Products are subject to availability:

UPC Cereal Products
65633-13465 Yellow Box Cheerios 570 g
65633-13414 Honey Nut Cheerios 725 g
65633-13415 Multi Grain Cheerios 585 g
65633-13434 Lucky Charms 526 g
65633-13442 Cinnamon Toast Crunch 591 g
65633-15816 Oatmeal Crisp Almond 628 g
65633-15818 Oatmeal Crisp Triple Berry 570 g
65633-15817 Oatmeal Crisp Maple Nut Flavour 619 g

UPC Snack Products
65633-17912 Fruit by the Foot Rippin' Berry Berry Flavour 128 g
65633-14637 Fruit by the Foot Variety Pack 128 g
65633-07470 Nature Valley Crunchy Granola Bars Oats 'n' Honey 230 g
65633-12850 Nature Valley Trail Mix Granola Bars Fruit & Nut 175 g
65633-27846 Nature Valley Trail Mix Granola Bars Dark Chocolate 175 g
65633-46532 Nature Valley Lunch Box Double Chocolate 130 g

UPC Old El Paso Products
58300-46218 Old El Paso Hard & Soft Taco Dinner Kit 340 g
58300-13185 Old El Paso Stand 'n Stuff Taco Dinner Kit 250 g
58300-46199 Old El Paso Hard Taco Dinner Kit 250 g
58300-46196 Old El Paso Soft Taco Dinner Kit 400 g
58300-46197 Old El Paso Fajita Dinner Kit 400 g

There is a limit of one (1) entry per validated Receipt. Unlimited online entries per person.

(II) Mail-In Entry: No purchase is necessary to enter the Contest by following these steps:

  • No Purchase Entry: For a chance to win without purchase, participants should write a unique 50-word essay on why they enjoy General Mills Canada products (the “Essay”), hand print their name and complete mailing address, e-mail address, phone number and birth date on an 8.5" x 11" piece of paper (mechanical reproductions void). Mail the Essay to the address directly below. Essays must be received and postmarked by Friday, January 31, 2025 in order to be eligible to enter Contest. If the e-mail address or telephone number provided is not valid or is unreadable then your entry will be void.
  • You Could Win 1 of 50 $500 Cineplex Gift Cards
    No Purchase Entry
    39 Charterhouse Crescent
    London, ON N5W 5V3

6. CONTEST PRIZES

Prizes: Fifty (50) Prizes of a $500 Cineplex Gift Card (each, a “Prize”) available to be won.

The approximate retail value (“ARV”) of each Prize is $500.00 CDN.

The total retail value of all the Prizes is $25,000.00 CDN.

Limit of one (1) Prize per person or household.

The Prizes are non-transferable, and no substitution will be made unless Sponsor, in its sole discretion, determines otherwise. Sponsor reserves the right to substitute a prize for one of equal or greater value should it become unavailable for any reason.

7. ODDS OF WINNING

There are fifty (50) Prizes available to be won. The odds of winning a Prize will depend on the total number of entries received at the end of the Contest Period.

General Mills Canada is not responsible for any entries that are lost, late, incomplete, illegible, or misdirected.

8. SELECTION OF POTENTIAL PRIZE WINNER AND PRIZE CLAIM

a. Potential Prize Winner

At approximately 10:00 a.m. (ET) on Thursday, February 6, 2025 in London ON, a computerized random draw will be conducted from the total entries received during the Contest Period. The Prizes shall be awarded to the first fifty (50) selected eligible entrants whose names are randomly selected from all valid entries.

b. Prize Claim Process for Prize

The selected entrants will be notified by e-mail or telephone that they were selected to receive the Prize. Before being declared a Prize winner, the selected entrant will be required to correctly answer a mathematical skill-testing question and sign and return, within the time stipulated in the documents, a Declaration of Compliance with these Rules and a Liability and Publicity Release (collectively, the “Declaration and Release”). Once completed, the winner’s contact information will be forwarded to the Sponsor or representative to arrange the Prize fulfillment.

If a selected entrant cannot be reached within seven (7) business days of the date of being declared a potential winner, fails to correctly answer a mathematical skill-testing question, or fails to submit the completed Declaration and Release within the time allotted, the Sponsor or Contest’s administrator shall conclude that the selected entrant has forfeited the Prize, which may then be awarded to an alternate eligible entrant at the Sponsor’s discretion.

The Prize portions that require delivery will be delivered to the confirmed winner.

9. CONDITIONS OF ENTRY AND LIABILITY FOR MOVIE OFFER

This Movie Offer may not be published on any website or elsewhere without written permission of General Mills Canada Corporation. All rights are reserved. Unauthorized use or copy of any copyrighted material or trademarks without the express written consent of its owner is strictly prohibited. Consumers must have the necessary equipment and high-speed internet access in order to redeem the Movie Offer, not all mobile devices are supported; consumers may only participate in the Movie Offer if they are using a supported device. Neither General Mills Canada Corporation, Cineplex nor their respective affiliated entities will be liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of access to and use of the Movie Offer, including without limitation: (i) any technical malfunction or other problems of any nature whatsoever, including, without limitation, those relating to the telephone network or lines, computer online systems, servers, access providers, computer equipment or software; (ii) the acceptance, possession, misuse or use of the Offer; (iii) any injuries, losses or damages of any kind (including direct, indirect, incidental, consequential or punitive damages) to persons or property resulting from: a) entry or participation in this Offer or b) any claims based on personality or privacy rights, defamation or offer delivery; (iv) the failure of any entry and/or other information or materials to be received, captured or recorded for any reason whatsoever, including, but not limited to, technical problems or traffic congestion on the Internet or at any website or due to late or lost entries; (v) anyone being incorrectly and/or mistakenly identified as a valid recipient of this Offer; and/or (vi) any combination of the above. Only Participating Products will be eligible for the Movie Offer. This Movie Offer is void where taxed, regulated or prohibited. Requests from outside the stated area or from groups or organizations will not be honoured or returned. Fraudulent requests could result in prosecution under federal email fraud statutes.

10. CONDITIONS OF ENTRY FOR CONTEST

All entries become the property of the Sponsor and will not be returned.

Any use of automated devices is prohibited. Entries attempted by methods other than those described in these Official Rules shall be deemed void. Any attempt by any participant to obtain more than the stated number of entries by using multiple/different e-mail addresses, identities, registrations and logins, or any other methods will void that participant's entries and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification.

In the event of a dispute as to any registration, the authorized account holder of the e-mail address used to register will be deemed to be the registrant or player. The “authorized account holder” is the natural person assigned an e-mail address by an Internet access provider, online service provider or other organization responsible for assigning e-mail addresses for the domain associated with the submitted address. A selected entrant may be required to provide Sponsor with proof that he/she is the authorized account holder of the e-mail address associated with the selected entry. Proof of sending will not be deemed to be proof of receipt.

Sponsor also reserves the right at its sole discretion to disqualify from this Contest, and any future contest or other promotion Sponsor conducts, any individual that it finds or believes to be tampering with the entry process, or the operation of the Promotion or Promotion Website, to be acting in violation of the Official Rules or in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person.

Any attempt by an entrant or any other person to deliberately undermine the legitimate operation of the contest is a violation of criminal and civil laws and should such an attempt be made, sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law, including criminal prosecution. Sponsor’s failure to enforce any term of these official rules shall not constitute a waiver of that provision.

11. CONSENT TO COLLECTION, USE AND DISCLOSURE OF PERSONAL INFORMATION

By participating in this Promotion and/or voluntarily providing his/her personal information, each entrant consents and agrees to the collection, use and disclosure of the entrant’s personal information by Sponsor and its third-party services’ providers for the purpose of administering the Movie Offer and Contest and fulfilling the Prizes. The Sponsor will not use an entrant’s personal information for any other reason, nor will the Sponsor otherwise disclose it to any third party without consent of entrant. Visit www.generalmills.com/privacy-security/canada-english-privacy-policy for additional information on how your personal information is being handled.

12. CONTEST RELEASE

By entering the Contest, entrants agree that the Sponsor shall not be responsible or liable for any losses or injuries of any kind resulting from participating in the Contest or acceptance, possession and/or use or misuse of the Prizes, or any part thereof, and agree to release, discharge and hold harmless the Sponsor, and its respective officers, directors, parent companies, subsidiaries, affiliates, related companies, advertising and promotional agencies, Participating Retailers, Contest administrators, third party services’ providers, Cineplex and its affiliates(collectively, the “Releasees”) from all claims or damages arising out of entrant’s participation in the Contest and/or acceptance, use or misuse of the Prize, or any part thereof. By accepting the Prize, the prize winners agree to the use of their name, city of residence, photograph and/or other likeness in any related publicity for Sponsor, in any medium, including presence on the Sponsor’s website, without further compensation or permission, worldwide and in perpetuity. Sponsor makes no representation or warranty that any identification, videotape, photograph and/or likeness of the winner will be broadcast or used otherwise in any manner.

13. CONTEST LIABILITY

All decisions of the Sponsor and the Contest’s administrator are final and binding in all matters relating to the Contest, and the Sponsor and the administrator shall not be held responsible for any accident, negligence, printing, administrative or other errors that may arise or occur in connection with the Contest. The Sponsor reserves the right to modify, amend, suspend, or terminate this Contest in whole or in part, at any time without notice and with no obligation or liability, subject to applicable law. If the Contest is terminated, in whole or in part, before the end of the Contest Period, the Sponsor reserves the right to select the winner in a random drawing from all eligible, non-suspect entries recorded and received by the Sponsor as of the date of the termination or the event causing or relating to the termination, as determined by the Sponsor in its own discretion.

The Contest Sponsor and affiliates are not responsible for: (a) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Contest; (b) technical failures of any kind, including, but not limited to malfunctions, interruptions or disconnections in phone lines or network hardware or software; (c) unauthorized human intervention in any part of the entry process or the Contest; (d) technical or human error which may occur in the administration of the Contest or the processing of entries; (e) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Contest or receipt or use or misuse of any prize; (f) the security or privacy of information transmitted via computer networks; or (g) breaches of privacy due to interference by third party computer hackers or for any damage caused to or incurred by any eligible entrant or any other person by reason of any such event or occurrence. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Contest, unless it is not possible to award another entry due to discontinuance of the Contest, or any part of it, for any reason, in which case entrant will have no remedy against Sponsor. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims. Entries are subject to verification and will be declared invalid if they are incomplete, garbled, forged, falsified, altered, or tampered with in any way.

  1. The Releasees shall not be liable to Prize winners or any other person for failure to supply any Prize or any part thereof by reason of any acts of God, any actions, regulations, orders, or requests by any governmental entity, equipment failure, terrorist acts, war, fire, unusually severe weather, embargo, labour dispute or strike, labour or material shortage, transportation interruption of any kind, or any other cause beyond the reasonable control of the Releasees.
  2. Sponsor reserves the right, subject only to the jurisdiction of the Régie des alcools, des courses et des jeux, where applicable, to cancel, modify, suspend or terminate the Contest, to change any Contest draw dates and to modify these Rules at any time without notice, for any reason, including, without limitation, if, in the opinion of the Sponsor, in its sole and absolute discretion:
    1. fraud, misconduct or technical failures destroy or threaten the integrity of any portion of the Contest;
    2. a computer virus, bug, or other technical problem corrupts the administration, security, or proper conduct of the Contest; or
    3. there is any accident or printing, administrative or other error of any kind related to the Contest.

14. CONTEST DISPUTE

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of Ontario.



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